Creativity America is here to help America’s most promising companies and cities — find and fuel the innovation story of what comes next.

Creativity is the currency of the future. We’re unlocking the human creative potential of American enterprise.

Imagine a world where brilliant minds from academia, brain research, arts, creative industries, contemplative practices, and entrepreneurship come together with a single, audacious goal: to unlock the boundless potential of human creativity and innovation in diverse teams across American enterprise.

Welcome to CREATIVITY AMERICA, the Initiative for Human Creative Potential – a daring, multi-year endeavor helping companies and cities make their American Dream a story worth telling. Operating as a nonprofit initiative using a startup-like approach, we aim to support American innovation across every sector, from technology to healthcare and business to education.

We’re not just here to make incremental changes but to disrupt the status quo and drive a better path to transformational growth in U.S. innovation. A key to transformation lies in the proven impacts of arts on human wellbeing and economic development.

In driving public demand for integrating arts, science, and business in the future of work, Creativity America is sparking a once-in-a-lifetime evolution in how companies engage in the art and science of creativity.

As a melting pot of multidisciplinary scholars, creatives, industry leaders, and consumers who come together to learn, exchange ideas, and co-create innovations that put human flourishing at the forefront of a tech-forward future, we train a new generation of humanist, media-savvy, creative thinking experts who will pioneer the application of brain sciences to team innovation.