The Euro-Mediterranean Economists Association (EMEA), one of the founding partners of the Brain Capital Alliance, hosted the working conference Brain Capital: The Power of Imagination and Creativity at its HQs at Sant Pau Art Nouveau Site, a UNESCO World Heritage Site. The conference was organized in collaboration with the University of Colorado Denver’s Imaginator Academy on 06 July 2022. The conference was hybrid, and several speakers connected to the sessions online. The conference aimed to showcase the latest findings and activities of the Brain Capital Alliance, a program focusing on neuroscience-inspired investment and public policy innovation as two of the most powerful levers for economic and social transformation. The Alliance brings together diverse stakeholders from multi-disciplinary fields spanning brain science, economics, business, cultural analytics, creativity science, media, and policy.